April 5, 2007
FORD ESCAPE HYBRID AD FEATURING KERMIT THE FROG HONORED BY IAG RESEARCH AT NEW YORK AUTO SHOW
DEARBORN, Mich., April 5, 2006 – Ford Motor Company is once again giving other automakers a reason to be green with envy. The Ford Escape Hybrid ad featuring Kermit that debuted during the 2006 Super Bowl was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” during a ceremony at the opening of the New York Auto Show.
Ford’s award-winning 30-second Super Bowl spot featuring Kermit the Frog* celebrated the environmental benefits of the Ford Escape Hybrid and the ease in which consumers can access this fuel-efficient technology.
The awards are based on viewer response data collected by IAG Research. IAG measures every ad, product placement, and program on more than 20 measured networks.In the 2006 spot, Ford teamed up with Kermit the Frog, one of America’s most loveable characters, to celebrate the advertising launch of the greenest and most fuel-efficient SUV on the earth, the Escape Hybrid.*
The 30-second spot, developed by Ford’s advertising agency, JWT Team Detroit, features Kermit and his encounter with the Escape Hybrid in the great outdoors.
The award was accepted at the ceremony by Barry Redler, Ford SUV group marketing manager. “The Super Bowl spot established Ford’s efforts to highlight one of its most innovative products, the Escape Hybrid,” said Redler. “It is gratifying to know that our consumers are responding to our strong marketing efforts.”
The Ford Escape Hybrid is still the cleanest and most fuel-efficient SUV in the world, combining the fuel economy and emissions benefits of a “full” hybrid with the go-anywhere capability, toughness and spaciousness of the Ford Escape – America’s favorite small SUV.
About IAG Research
IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot , VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.
Posted to Auto News by Motorsports Journal « Go Back
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