May 5, 2008
FasTrak®, Infineon Raceway Combine on Exciting New Partnership for 2008
SONOMA, Calif. (May 5, 2008)
FasTrak® has extended its reach beyond the eight Bay Area bridges, thanks to a partnership with Infineon Raceway for the 2008 motor-racing season.
FasTrak, an electronic toll-collection system that allows you to prepay your bridge toll, eliminating the need to stop at Bay Area bridge toll plazas, will implement a creative new program with Infineon Raceway. The program will be structured around the NASCAR Sprint Cup Series, NHRA POWERade Drag Racing Series, IndyCar® Series and motorcycle events for the 2008 season.
FasTrak and the raceway will combine to create a designated FasTrak lane into the facility, which will lead motorists to a special FasTrak parking lot. This access will be reserved exclusively for FasTrak customers. Vehicles displaying a FasTrak toll tag will be eligible to use both the special lane and parking lot at major events this season in the Sonoma Valley. The objective is to provide FasTrak customers with easy access in-and-out of the raceway.
“Take the FasTrak to our fast track…it’s a perfect fit. We’re looking forward to welcoming FasTrak’s many Northern California customers with a convenient new way to go to the races,” said Steve Page, president and general manager of Infineon Raceway.
In addition to having a branded parking lot and driving lane into the facility, FasTrak will also receive a season-long signage presence at Infineon Raceway.
The company has also unveiled a special promotion where they will give away 400 pairs of tickets to the Toyota/Save Mart 350 NASCAR Sprint Cup Series event at Infineon Raceway on Sunday, June 22. A similar promotion will take place around the Indy Grand Prix of Sonoma County event (Aug. 24). For details, visit www.bayareafastrak.org.
About Speedway Motorsports Inc.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, New Hampshire Motor Speedway, Las Vegas Motor Speedway, Lowe's Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries and Motorsports Authentics joint venture, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network which broadcasts syndicated motorsports programming to over 750 radio stations nationwide. For more information, visit the Company's website at www.speedwaymotorsports.com.
Posted to Motorsports Industry News by Motorsports Journal « Go Back
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