ROCKY SWEEPSTAKES TO GIVE LUCKY NHRA FAN AN “EXPERIENCE OF A LIFETIME”

As part of the NHRA “Experience of a Lifetime” national sweepstakes, Rocky, a leading manufacturer of work, western and outdoor footwear, will give away tickets to the NHRA Las Vegas Nationals Oct. 29- Nov. 1, which includes a behind-the-scenes VIP tour of the race and reserved seating for all four days of the event.

The promotion will begin at the Summit Racing Equipment NHRA Nationals, June 25-28, in Norwalk, Ohio, and end at the O’Reilly Super Start Batteries NHRA Fall Nationals, Sept. 24-27, in Dallas.

An associate sponsor of the Doug Kalitta No. 50 Top Fuel dragster, the sweepstakes marks the first time Rocky has partnered with NHRA.

As part of its sponsorship and in support of the sweepstakes, Rocky will utilize display space at the Summit Racing Equipment NHRA Nationals, as well as public address announcements and commercial spots on-site at NHRA Full Throttle Drag Racing Series events. At retail, Rocky Brands Boots plans advertising, promotion and point of sale display at approximately 2,500 retail locations in support of the “Experience of a Lifetime” Sweepstakes.

“Building a relationship with NHRA, its racing teams and fan base is a natural fit for Rocky Work, which, from the very beginning, has built the hard-working Americans who are the core of this sport,” said Chris Lorenzo, marketing manager, Rocky Work.

About Rocky
Founded in 1932, ROCKY manufacturers and markets rugged outdoor, duty, work and western footwear, apparel and accessories. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly-traded company on NASDAQ® under the symbol: RCKY. More information can be found at www.rockyboots.com.

About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Full Throttle Drag Racing Series. NHRA has 80,000 members and 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series provide competition opportunities for drivers of all levels. The NHRA develops the stars of tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17.