NHRA UNLEASHED LOGO UNVEILED; SPLASH PAGE ON NHRA.COM LAUNCHED WITH EVENT DETAILS

NHRA Unleashed, an experience unlike any other, both on and off the track, embraces a new breed of drag racing enthusiast who is looking for pure, doorslammer heads-up competition on the track and a festival environment off the track. NHRA Unleashed will be featured in a series of televised specials that celebrate pure American horsepower.

NHRA Unleashed will be a race event with entry fees, purse payout, and an NHRA Wally for the winners. The drag racing activities will include 10.5 Outlaw Drag Racing in four classes on the 1/8th mile: Outlaw 10.5, Limited Street, EZ Street and Modified Street. In addition, Heads-Up Weekend Warrior Sportsman Index Racing will feature five classes: 8.5 index, 10.0 index, 11.0 index, 12.0 index and 13.0 index. These are the cars that race at every drag strip across the nation and are the backbone of drag racing. They include a wide variety of muscle cars, compact cars, trucks and even station wagons. A high-octane addition to the track excitement will be exhibition Pro Modified cars.

Off the track, fans will be able to explore a multitude of activities and events. In keeping with the interactive theme, NHRA Unleashed events will offer a fun and challenging autocross course, where fans can race their own cars against the clock. For muscle car enthusiasts who don’t want to actually race on the drag strip, NHRA Unleashed will offer a chassis dyno on which fans can monitor their cars’ engine performance. A Show & Shine Car Show, for all makes of muscle and classic cars, will be at all NHRA Unleashed events.

Additional spectator activities include a vast manufacturers’ midway, with a number of national and local sponsorship exhibits and interactive displays and a Kids Zone with inflatables and other children’s activities. In addition, a large automotive swap meet and automotive seminars will be held covering various aspects of muscle car restoration and high performance secrets.

Car clubs will be encouraged to attend and be assigned special parking “corrals” with the drag strips properties. It will represent a great way for car clubs to show their club and vehicle brand pride and a get a premium parking space.

A centerpiece of the events will be “NHRA Unleashed Center Stage.” Strategically located in the middle of all the action, a center stage will be set up to provide a venue for the television hosts to interview the drag racing stars and their families, car owners, manufacturers of automotive products and of course spectators attending the event.

NHRA and Disrupt/ive Studios plan on announcing a television partner for the four events in the near future.

The first of the 2010 NHRA Unleashed events will be June 11-13, 2010 at Georgia’s Atlanta Dragway. On Aug. 6-8, 2010, NHRA Unleashed visits O’Reilly Raceway Park at Indianapolis. National Trail Raceway near Columbus, Ohio will host an NHRA Unleashed event Sept. 10-12 and the final event on the 2010 schedule will take place at Gainesville Raceway in Gainesville, Fla., Nov. 5-7.

For more information and event details including rules and entry, log on to www.nhra.com.

Headquartered in Glendora, Calif., NHRA has 80,000 members and 140 member tracks nationwide. As the primary sanctioning body for the sport of drag racing in the United States, NHRA presents 23 national events featuring the NHRA Full Throttle Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Get Screened America Pro Mod Drag Racing Series. Two NHRA-sanctioned bracket racing series provide competition opportunities for drivers of all levels: the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Jr. Drag Racing League for youth ages 8 to 17. In addition, NHRA owns and operates five racing facilities: Gainesville Raceway in Florida; Atlanta Dragway in Georgia; National Trail Raceway in Ohio; O’Reilly Raceway Park at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

Disrupt/ive Studios Inc, is a full service media production and television development studio based in Los Angeles, CA. Disrupt/ive Studios was founded in 2008 by Jack Schaeffer and Stephen Pullin to expand on its affiliate company, Pullin Television, Inc.’s ability to create compelling media properties and television programming with active and loyal audiences. Pullin Television, established in 2004, has produced all five seasons of the breakaway hit series PINKS ™, three seasons of PINKS ALL OUTTAKES™ and will commence its fourth season of the highly acclaimed PINKS ALL OUT™ for Speed Channel, Inc. this spring.

With ongoing development in the US and Australia, Disrupt/ive Studios was established with the core belief that tomorrow’s entertainment must reach the audience through multiple channels of distribution and experience. To that end, Disrupt/ive Studios is focused on creating and distributing compelling content with both existing fans and developing audiences through innovative television, new media, digital and live event series. For more information log on to www.disruptivestudios.tv.