May 11, 2008 7:38 PM
Ferrari World Record meeting in Japan
Ferrari
Fuji, 11th May 2008
With 500 Ferraris at the Fuji circuit the Prancing Horse beats the World Record of the highest number of Ferraris on a race track at the same moment.
Before the very eyes of the Guinness Book of World Records' jury 500 Ferraris were at the Fuji circuit at the same moment, thus beating the record of 385 Ferraris at the track of Silverstone last year. 500 Japanese Ferrari owners met to beat the record: going on the track before the very eyes of the judges they registered a new record, which will now be listed in the "Guinness Challenge". Ferrari had a busy weekend at Fuji with an intensive program of the first driver's courses in Japan, the FXX program and five F1 Clients. As of the upcoming 1st July the Japanese market will be directly managed by Ferrari through Ferrari Japan KK.
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April 5, 2007 7:47 PM
FORD ESCAPE HYBRID AD FEATURING KERMIT THE FROG HONORED BY IAG RESEARCH AT NEW YORK AUTO SHOW
DEARBORN, Mich., April 5, 2006 – Ford Motor Company is once again giving other automakers a reason to be green with envy. The Ford Escape Hybrid ad featuring Kermit that debuted during the 2006 Super Bowl was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” during a ceremony at the opening of the New York Auto Show.
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March 30, 2007 8:41 PM
WHAT’S HOT WITH FORD: 28TH BANGKOK INTERNATIONAL MOTOR SHOW
Booth design and presentation concept
To continue its commitment to “Make Every Day Exciting”, Ford’s booth offers a wide range of colorful activities that enhance Ford’s brand image and personality as warm, friendly, and energetic. During the Motor Show, Ford will showcase a wide range of its top quality vehicles and arrange activities that highlight the key benefits of each vehicle, as well as provide entertainment with a carnival-like parade, head-and-shoulder massage services, and a trendy coffee corner where customers enjoy a bird-eye view of the Motor Show and download themed song from Ford’s TVC.
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February 27, 2007 7:04 PM
Fascinating design and sophisticated technology: The 2007 Mercedes-Benz Bike Collection
Stuttgart, Feb 27, 2007
Mercedes-Benz Accessories GmbH heralds the 2007 season with three new bicycle models. Both the technical and the functional features of the brand-new ‘Fitness’ and ‘Trekking’ bikes have been designed to optimally meet the demands of ambitious hobby and leisure cyclists alike. Bold curves set special accents that underline the unique character of the Mercedes-Benz brand, and an ultra lightweight high-end racing bicycle with a carbon frame rounds off the new range of bicycles.
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February 26, 2007 7:17 PM
Fiat at the 77th Geneva International Motor Show
The Fiat stand at Geneva exudes stylistic and architectural appeal, and provides the ideal setting for the world premiere of the new Bravo and for the presentation of the Brand’s new logo to the general public.
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February 14, 2007 8:30 PM
AUDI DESIGN TEAM STRENGHTENED: WOLFGANG JOSEF EGGER, AUDI GROUP HEAD OF DESIGN
INGOLSTADT, Germany - Wolfgang Josef Egger (44) will become Audi Group Head of Design on 1 May 2007. Egger will thus be succeeding Walter Maria de’Silva, who took over as Head of Design at the Volkswagen Group on 1 February. “In refilling this position, the company with the four rings is strengthening its independence in matters of design and is thereby confirming the significance of this Audi core competence”, commented Rupert Stadler, Chairman of the Board of Management at AUDI AG.
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January 30, 2007 3:50 PM
FIRST-EVER "TALKING" BILLBOARDS REVEALED TO MINI MOTORISTS; SMILES EXPECTED AS DRIVERS "MOTORBY"
MINI USA First To Use Advanced Technology to Communicate Directly With Consumers Through Pilot Program Launching In New York, Chicago, San Francisco and Miami
New York, NY - January 30, 2007... Imagine MINI owner Scott is driving down the highway. He's checking out the billboards - phone companies (snore)... online casinos (no thanks)... "MOTOR LIKE YOU MEAN IT, SCOTT!" (Hold on! Say what?). Scott has just experienced personalized "talking" billboards - the latest innovation from MINI USA, which will be the first to use advanced technology to communicate directly with its consumers with the introduction of MINI Motorby. Commuters who are tired of seeing billboards with the same mind-numbing out-of-home copy will instead be greeted by MINI Motorboards. These boards feature an ever-changing array of unique, personal, playful and unexpected messages targeted to and triggered by MINI owners. Messages will be spelled out in lights on billboards in locations in New York, Chicago, San Francisco and Miami beginning January 2007.
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