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Bubba Rope’s ‘Gator-Jaw’ Snaps Up A 2nd SEMA New Product Award

Bubba Rope's 'Gator-Jaw' Snaps Up A 2nd SEMA New Product Award

Bubba Rope Snags 2011 New Product Of The Year Award At SEMA

Bubba Rope strikes a chord with the buyers at the 2010 SEMA Show after it is awarded the 2011 New Product Of The Year (and the 2010 Global Product Of The Year by the international press). Image Credit: Edmund Jenks (2010) Bubba Rope Snags 2011 New Product Of The Year Award At SEMA This year's 2010 SEMA New Products breakfast saw 15 new products awarded (one from each category) with the vaunted 2011 Product Of The Year from a field of over 1,500 new product submissions. One of the lucky product submissions, Bubba Rope, was picked for Best New Packaging Design designation. The Bubba Rope idea came from a brainstorming session where a company that was supplying rope lift solutions to the military and construction operations for helicopters wanted to gain access to the broader consumer market that existed in the recreational/off-road arena. The staff reasoned that since their helicopter lift solution did such a good job at plucking HumVees off of the ground to be whisked away to another destination, why not let stuck Jeeps and trucks get pulled out of a jam by a driver that was not quite as an unlucky driver as to get stuck in the first place. What caught the imagination and funny-bone of the judging staff at SEMA was the ingenious way the tow rope product was produced, packaged, and presented with the instructions for safety written to appeal to the unlucky Bubba in all of us. Bubba Rope in action .... pulled tight with an elastic type of stretch pull only a woven material of this type can provide. Pictured here with the 2011 SEMA Product Of The Year trophy (Bubba Rope also received the Global Product of the year from the international press). Image Credit: Edmund Jenks (2010) How it is made and safety instructions example excerpted and edited from Bubba Rope - A kinetic energy recovery rope (KERR), Bubba Rope® provides superior performance, strength and durability that goes way beyond typical recovery ropes, snatch straps and chains. Professional Recovery Rope It stretches and actively uses its own kinetic energy to help get your stuck vehicle moving. Bubba Rope® is actually three ropes in one: An inner nylon core, braided looser to absorb more of the lower loads, an outer nylon jacket braided tighter for higher loads and then the whole rope is dipped in a polymetric base giving it a protective shell. Instructions and rope come packaged in a handy dirt to clean friendly nylon web zippered bag with pouch. Image Credit: Edmund Jenks (2010) If you drive where there is mud, sand or snow then you need a Bubba Rope®. ---- Please Read (Don't worry we have pictures too!) Jump to Care and Maintenance Make sure yer vehicle is actually stuck in mud, sand, snow or some kind of other gooey stuff and not that ya just forgot to take off the parking brake. Ol' Uncle Jake was always making that kind of Bubba operator error. Disengage your parking brake!Make sure the vehicle is actually stuck! Impress the ladies! Once y'all have established that yer vehicle is actually stuck, here's yer chance to gain some big Bubba points. After all, rescuing a fellow Bubba or Bubbette from the depth of an ol' muddy mud hole is a true act of Bubba git-r-done kindness. Be the hero! Pull yer Bubba Rope® out of its bag and announce loudly, "No problem y'all! I got me right here a gen-u-wine Bubba Rope® made in the good ol' USA!" No doubt this phrase will make ya an instant expert and will impress everyone in ear shot. Reference Here >>> Well one gets the idea pretty quickly that even though this is a serious product to help people get out of a jam .... it just does not have to take itself tooooooo seriously. Company motto or saying as it is printed on the back of their business cards. Image Credit: Edmund Jenks (2010) When the product first went for sale on the internet, the second logged order was registered from France. We can only assume that this was from a "Bubbet" (bah-bay). As one can easily see, no matter where one rolls around in the mud and dirt on this Earth, we can all become Bubbas and when we get stuck, we will need the best tool for the job of unstucking ourselves ... a Bubba Rope. After this SEMA Show 2010 week to be known as the SEMA 2011 New Product Of The Year and Global New Product Of The Year award winning Bubba Rope. SLIDESHOW >>> ... notes from The EDJE

Nitto’s Healy Takes King Of The Hammers Enduro In 1-2-3

Capture.PNGLoren Healy - The Griffin King of the Hammers is billed as the world's toughest 4×4 race, and above all, the Unlimited 4400 class is the main and most sought after class win that all participants strive to win. Image Credit: Nitto Racing (2014) Nitto's Healy Takes King Of The Hammers Enduro In 1-2-3 On Friday, February 7th, 2014 in Means Dry Lake area at Johnson Valley, California USA., a 194 mile off-road endurance race was held for the eighth year that has become known as the gold standard for an extreme test in unlimited off-road competition. The test, first held in 2007, is known as the Griffin King of the Hammers (KOH) and gets its name from the many rock-strewn climbing tracks encountered throughout the course (Claw Hammer Trail, Jack Hammer Trail, Sledge Hammer Trail and the area includes Wrecking Ball Trail, Sun Bonnet Trail, and After Shock Trail -- to highlight a few challenges). The KOH presents an intimidating blend of endurance desert racing that features rock crawling, sand tracks, hard-packed rock trails, near-vertical rock walls, and treacherous ledges. JohnsonValleyTrailMap - Rough Wheelers - 640px.jpgJohnson Valley is a varied landscape for the off-highway vehicle driver. The South east portion of the riding area offers a large mass of hills known to rock crawlers world wide as the "Hammers." This area is for experts and has gained the attention of off-roaders in recent years through an event called "King of the Hammers" Experts only need apply. Image Credit: The Roughwheelers Nitto sponsored racer and 2010 KOH event winner, Loren Healy, of Farmington, N.M., took the top winning spot, driving the Unlimited class 4400 #67 Jimmy's 4×4 ATX Wheels/Nitto Tire Ultra4 buggy, finishing the 194 mile race with a total time of 8:03:25. Healy felt, as communicated during a post race celebration on Thursday, Feb, 14 2014 held by Nitto Tire in Cypress, he was successful again because of three main factors. The main, or #1 factor boiled down to the template philosophy that a steady and even pace with a buggy designed to take advantage of the driver's core strength of obstacle climbing was key. This starting point affected the outcome of the other two remaining factors which aided heavily to the reliability of the vehicle and allowed for an overall quickest conclusion to completing the 194 mile challenge. IMG_0921 - Nitto Racing's Healy in the Hammers - Nitto Racing (2014).jpgLoren Healy began racing in the Ultra4 series in 2009 and has quickly progressed up the ranks, adding the Ultra4 championship to his racing resume in 2010. Having participated in every Ultra4 competition since, Healy is a regular top finisher in the series since he began racing. Image Credit: Nitto Racing (2014) "I always enjoyed the adrenaline of going fast in the desert," says Loren Healy. "I wasn't a desert racer to start. I was a recreational rock crawler. When they put them together in Ultra4, I had to try it." The #2 factor came in the choice of front axle the Ultra4 buggy was built upon. The controversy centers on the performance and reliability of an independent suspension/travel axle versus a solid straight/unitized travel axle. To take advantage of his recreational rock-crawler strength and background, Loren Healy specified a straight axle for his Ultra4 design. DSC05078 - Ultra4 buggy front axle - Edmund Jenks (2014).jpgLoren Healy's Unlimited class 4400 #67 Ultra4 used Solid Axle's differential covers, kingpin knuckles, forged hubs, and rear end kit to claim his victory. Image Credit: Edmund Jenks (2014) "As the sport grows, the technology advances with it. We're lucky in that there are a lot of products on the market designed for desert racing vehicles that work well for us," said Healy. "The biggest game-changer recently has been the introduction of independent front suspension because it's very forgiving. A solid axle car is like a '70s or '80s pick-up truck can handle the horsepower, but when you hit a bump [on the flats], the whole vehicle reacts. There are a few vehicles built in 2014 that now incorporate an independent rear suspension [as well]. It looks interesting, but I want to wait and see whether it holds-up enough to be an advantage. LOREN HEALY IS THE 2014 KING OF THE HAMMERS - YouTube Video >>> "Factor #3 came down to reliability. The mechanical will be what it is but the one area where time can be lost is in the choice of the tires. If the tread design is too 'blocky' and not staggered, it does not perform well going the 115 to 120 m.p.h. speeds encountered in the flatter sandy tracks of the KOH course. On the other hand, if the compound of the rubber itself is too hard, grip is not at its maximum and crawling over rock obstacles may have the tires slip and loose grip. Further, the tires need to be able to remain inflated ... a tire change on the track could take over ten minutes and this could mean the difference in finishing first, or something less than first. Loren Healy choose ATX wheels fitted with custom KOH race designed Nitto tires, designed by Senior Staff Engineer Alan Ngo. DSC05083 - Post KOH Race Nitto 40x13.50R17 Trail Grappler Mud-Terrain tire - Edmund Jenks (2014).jpgNitto's custom made KOH 40x13.50R17 Trail Grappler Mud-Terrain tire took the abuse from the nearly 200 mile King of the Hammers endurance race, but never lost air. Image Credit: Edmund Jenks "Having the awesome ATX wheels and Nitto tires that we use, are a huge part of our success and how we race. It's about the confidence to drive as hard as I can knowing that the wheels and tires can take it, without worrying about breaking a wheel or getting a flat tire. Every time you have to get out and change a tire, you're losing positions to whoever is winning the race," he says. "We don't even carry a spare tire. I don't want the extra weight while we're racing and I know they're going to hold up." DSC05103 - Nitto Senior Staff Engineer Alan Ngo - Edmund Jenks (2014).jpgNitto Tire Senior Staff Engineer Alan Ngo holds the sceptre that was awarded to their sponsored and shod Ultra4 buggy for winning the 2014 King of the Hammers off-road endurance race. Image Credit: Edmund Jenks (2014) Said Nitto Tire Senior Staff Engineer Alan Ngo, "We modified the design of a standard Nitto 40×13.50R17 Trail Grappler Mud-Terrain tire by adding sidewall grip nobs and softening the compound to allow for a greater level of cohesion for crawling over rock obstacles. This win represents two full years without a tire failure with any of the racers we have sponsored in the King of the Hammers endurance event." DSC05258 - Nitto Tire Group Photo - Edmund Jenks (2014).JPGThe staff at Nitto Tire United States headquarters in Cypress, California, celebrates with Loren Healy the win in the 2014 King of the Hammers off-road endurance race. Image Credit: Edmund Jenks (2014) Of the 156 drivers who started the event, just 32 finished the race. Including race winner Loren Healy, Nitto had a total of five drivers complete the event. Finishing fifth was Derek West from Springfield, Mo., in the #4420 Jimmy's 4×4 Nitto Tire Ultra4 buggy. Right behind West was Rick Mooneyham of Lake Havasu City, Arizona, in the #554 Nitto Tire Trick Toys Fabrication Ultra4 buggy. Also finishing this grueling event were Nitto-sponsored drivers Ben Napier from Sydney, Australia, and Erik Miller of Cumberland, MD. Napier, driver of the #4461 BN Motorsports Ultra4 buggy finished in 16th place, while Miller, driving the #4421 Miller Motorsports Ultra4 buggy came home in 25th place, despite leading a portion of the event. For Loren Healy, driving the Unlimited class 4400 #67 Jimmy's 4×4 ATX Wheels/Nitto Tire Ultra4 buggy, winning the 2014 Griffin King of the Hammers presented by Nitto Tires off-road endurance event for the second time was as easy as 1-2-3! ... notes from The EDJE

AMA, ATVPG announce 2012 AMA ATV Motocross National Championship Series

American Motorcyclist Association (AMA) PICKERINGTON, Ohio, Monday, 17 Oct 2011 In partnership with the ATV Promoters Group (ATVPG), the American Motorcyclist Association (AMA) is pleased to announce the schedule for the 2012 AMA ATV Motocross National Championship Series, presented by DWT. The 10-round series will kick off March 24-25 at Millcreek in Pell City, Ala., and wrap up Aug. 11-12 at the Loretta Lynn Ranch in Hurricane Mills, Tenn.


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