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A brilliant first move by a shoe manufacturer in an effort of cross-promotional branding. McLaren, as with all other F1 racing teams, have to field a car with the new cockpit protection superstructure known as a HALO. Image Credit: Gandys |
McLaren F1 Says "HALO" & G'Day To Gandys In Australia
McLaren teams up with the adventurous British lifestyle brand for next week's Grand Prix in a brilliant sponsorship deal.